Blog Post Structure: How to Set up an Easy-to-Read Text?

Are you struggling with less traffic and engagement on your blog posts even after writing high-quality content? You are at the right place. Creating a blog post design that grabs your readers’ attention requires more than just excellent writing. On average, a user spends less than one minute on a blog and generally scrolls only 50-60% of the blog post. In such a situation, a well-structured, engaging, user-friendly, and easy-to-read blog post is the only way to hook a user’s interest from start to end. A well-structured blog post with a clear format and layout can improve your content’s engagement and readability. 

Today, most writers just focus on the SEO part of the content, but blog post format is even more important. It is essential for enhancing the readability and flow of the text, allowing readers to understand the content’s core message and retain more information. Structuring a blog post is easy when you have the proper knowledge. So, in this blog, we will discuss blog post structure and some effective blog writing tips to help you multiply the traffic and boost conversions.  

Structure of an Easy-to-Read Blog Post 

Following a predefined blog post format is essential to enhancing the readability and SEO friendliness of the content. A well-organized structure ensures that your blog article flows seamlessly, allowing visitors to connect easily with the material. Have a look at structuring a blog post and keeping your audience engaged from beginning to end.  

Craft a Catchy Title 

The title is the first element of a blog post structure and is the make-or-break factor for readers deciding whether to click and read further. A title should clearly define what the blog post is about in a creative manner to pique the reader’s attention and communicate the information required. Here are some important things that you should take care of when drafting a blog post title: 

• The length of the title should not be more than 6-13 words or 11 to 65 characters 

• It should include the main keyword of your content 

• The title should be catchy as well as relevant to the blog post 

• Make a promise in the title to attract their interest 

• It should incite the reader’s curiosity and motivate them to read further 

• The title should include powerful adjectives and power words like key, essential, best, epic, excellent, fantastic, proven, etc. 

• It should target the reader’s problem and their pain point and offer them a solution 

• Including numbers is one of the best practices, as people love numbers in headlines 

• Ensure that the title is SEO-optimized

Create a Concise and Clear Introduction 

The introduction is the first section of the blog post layout that informs readers about the topic and material in brief. It basically tells readers what they can expect to find in the specific blog and why it is important. It introduces readers to the topic and encourages them to read further. A good introduction includes: 

• A particular problem readers may be facing and its effective solution  

• Addressing a pain point with a question 

• Statistics, facts, and data to prove a point 

• Interesting quote, joke, question, proverb, or idiom for boosting interest 

• The feeling of curiosity or FOMO 

• Empathy for the reader 

• The primary purpose of the blog post and what they will gain by the end of it 

• How the post helps reader achieve their target 

• Storytelling and visualization to hook readers’ interest and make emotional connection 

• It should be 1-3 paragraphs 

• The first 100 words should include the main keyword of the blog post 

Add Table of Contents 

Nowadays, readers seek quick information in the shortest manner possible. They generally don’t prefer reading a complete blog unless they are reading for knowledge purposes. The table of contents is the third element of the blog post layout that tells the reader what to expect in the blog. It’s basically a collection of your headings and subheadings to show the flow and layout of the blog post. 

It helps readers decide whether the blog contains the information they are looking for or not. Hyperlinking the headings to the corresponding section directly takes the reader to that section of the blog and enhances user experience.  

Use Subheadings for each Main Point (H2, H3, H4, H5, H6) 

Subheadings are an important part of an easy-to-read blog post. While structuring a blog post, it’s crucial to use proper subheadings to break the text and make it more readable, organized, and SEO-optimized. It helps impatient readers skim the blog post easily and find the heading they want to read. According to some reports, 36% of blog posts with proper headings have higher chances of performing better.   

Before starting writing, make sure to create a list of headings and subheadings you want to add to the blog post. This will help you add all the important headings and avoid missing any of them. Ensure that the subheadings are captivating and relevant and summarize the point clearly. Moreover, the headings should be in a correct flow to arrange the content in chronological order. There are 6 ranking levels of headings from H1 to H6.  

• H1 is used for the main title 

• H2 is used for major topics and important sections of the post 

• H3 is used to add subsections in H2  

• H4, H5, and H6 are used to further add subsections in H3. 

Write Easy-to-Read and SEO-Friendly Content 

Here comes the most important part – the body of the blog post. This section of the blog post format comprises all the important content and subheadings you write for the particular topic. The content should be readable, informative, engaging, and relevant enough to provide value to the reader. It should include everything from detailed information, facts, and examples to situations, solutions, and calls to action.  

Have a look at what a well-structured and organized content should have: 

Detailed Description: Write detailed paragraphs for each subheading to provide in-depth information. 

Short paragraphs and sentences: Break long chunks of text into short paragraphs of 3-4 lines and a maximum of 10 lines, according to Yoast SEO. Besides that, use short sentences to enhance readability. 

Examples: Include imaginative or real-life examples to make content more relatable, engaging, and easy to understand. 

Avoid technical jargon: Not everyone understands technical terms. Therefore, use simple words as much as possible and avoid technical and complicated words. 

Interlinking: Interlinking is an important part of your overall blog structure. It enables readers to jump from one page to another and navigate your site for more content.  

Bullet points and lists: Break down long paragraphs using bullet points and lists to make them more scannable and engaging. They provide specificity and concise information that readers generally like.   

Break up the Text with Graphics 

Another important element in blog post design is graphics in the form of images, videos, carousels, diagrams, infographics, animations, screenshots, graphs, etc. The human brain processes visuals much faster than text; therefore, adding captivating images and videos enhances retention and boosts engagement.  

Readers find visuals engaging, which hook their interest in the blog post for a much longer duration. Even blogging statistics also show that posts with images receive 116% more organic traffic than articles without any.  

Such images and videos make even a complex topic easy and simple to understand. A mix of text, images, and videos is the best combination to enhance content performance, engagement, and conversions. 

End with a Good Conclusion and Strong CTA 

The last element of blog post structure is a good conclusion. A good conclusion is the summary of your whole article without any new or additional information. It should cover the major points of the content in brief, along with a strong and actionable CTA. CTA or call to action is important to direct readers to perform a particular action. It can be signing up for an email list, leaving a comment, sharing on social media, booking a demo class, purchasing a product, or anything else.  

Effective Blog Writing Tips: How to Write a Blog Post that Converts? 

Understand your Audience: Identify and understand your audience’s demographics, interests, behavior, aspirations, pain points, etc., to craft content that resonates with them.  

Find the relevant keywords: As per the blog topic, find the relevant keywords and add them naturally in the content. Avoid keyword stuffing, as search engine algorithms can suspend your page for that.  

Write in the Relevant Tone: Write in a natural, relaxed, and friendly manner to make your blog post feel more personal and relatable. However, if it’s formal writing, use concise language in professional tone rather than a conversational tone.  

Optimize for SEO: Every piece of content should be SEO-optimized to boost user experience and search engine rankings. To ensure the content’s SEO friendliness, add a meta title, meta description, alt tags, keywords, internal and external links, images, header tags, etc. 

Use bold and italics: Use bold to highlight important text and italics to stress a dialogue, proverb, example, statistic, fact, etc. Bold and italics break the regular text and enhance readability.  

Opt for readable fonts: Rather than using fancy fonts, opt for readable and standard fonts like Arial, Futura, Times New Roman, Georgia, Verdana, etc., that are clear and make content easy to read.  

Use natural language: Keep the tone and text as simple as possible, even when writing technical topics. Natural language makes even complex topics easy for the audience to understand, ultimately increasing time spent and engagement.  

Conclusion

In an era when attention spans are so short, and thousands of exceptional writers are out there, providing content that stands out from the crowd is crucial. Following a proper blog post layout is crucial to making your content organized, readable, and engaging to the user. A correct blog post structure includes a Title, Introduction, table of contents, subheadings, content body, visuals, and conclusion. Following the right structure, format, and layout will keep your audience returning for more. 

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