In the current digital era, Digital marketing has become the need of every business and marketer. Blogging is a part of content marketing strategy that allows businesses to deliver their content to the target market in written form. Blogging for business plays a crucial role in delivering your product or service-related information to the market and enhancing the visibility and reach of your company. According to surveys, blogging is the top digital marketing strategy of 54% of successful marketers and businesses. Besides enhancing reach and visibility, blogs are a great medium to connect with your market and build a brand reputation and trust for your company. 80% of people still prefer text-based content on blogs rather than any image or video-based content, making blogging a vital strategy for business and marketing.
Importance Of Blogging for Business and Marketing
Many people now believe that blogs have lost their value with the revolution of Youtube and other social media sites. That’s not the case. Blogs are still the most effective way to bring organic traffic to the website. 70% of people still read blogs once a day to learn about something or the other. Business blogs are the backbone of businesses and marketing companies. Companies that undervalue the importance of blogs keep struggling to bring organic traffic to their website as blogs send 70% more traffic to the website in comparison to all the other content marketing methods.
Blogs impactfully highlight the importance and need of your product or services. This information encourages them to visit your service pages to learn more about your services and convert them into potential customers. Businesses that don’t invest in blogs at the right time have to spend a significant amount on Google ads, social media marketing and other methods later on just to bring organic traffic. Therefore, understanding the advantages and value of blogging for your website is essential.
Benefits of Blogs for Business and Marketing
Blogging provides immense benefits to business and marketing by sending potential customers to the website at minimal costs. There are many other digital marketing strategies like search engine marketing, social media marketing etc that involve huge costs. But any person who has a website can easily start blogging without any cost. Whether you are new to the digital world or a seasoned veteran, blogging is a crucial part of marketing.
Increase traffic to the website
Blogs provide valuable information to the reader about topics they may be curious about. This brings organic traffic from search engines to your website, in the form of prospective customers looking for valuable information. It has been observed that websites with blogs have noticed 55% more traffic to their blogs compared to websites that don’t own a blog. Blogs not only provide general information but also allow marketers to deliver knowledge about trending and prevailing topics in the market. This strategy brings traffic from all over the world who want to get the maximum information about those topics.
Blogs include solutions to problems, step-by-step guides, things to consider, etc. Business blogs are the most crucial source of educating people about business products and services and how they can be helpful for people. For example- if you are a digital marketing agency, blogs are a great way to tell people about its advantages for various sectors like real estate, educational institutes, schools, etc. You can even educate internet traffic about the advantages, uses, methods, and tools of digital marketing. These blogs encourage your readers to connect with you for digital marketing services.
High Rankings in Search Engine Results
A higher search engine ranking comes with a promise of boosted traffic. These higher rankings can be achieved with the help of SEO-optimized blogs. Finding an interesting topic, adding the relevant keyword and creating engaging content helps bring traffic, ultimately increasing rankings. It is essential to stay consistent with new blogs by creating a portfolio of creative business blogs that enhance credibility and trust for your company. Search engine bots visit and review your website more frequently as the number of blogs and visitors increases, which in turn raises your website’s ranking. As your ranking improves, more people will visit your home page, increasing the visibility of your website.
Leads and Conversions
Leads are basically those people who visit your website for general information but end up contacting you for a purchase. Producing high-quality blogs that highlight the importance of your services has the potential to convert visitors to qualified leads. A positive user experience can make the first-time visitor your frequent reader and a fruitful lead. Such leads have higher chances of bringing conversions as they have generally decided to take your service. Each new blog increases the chances of getting a new lead, and you can leverage that chance to convert that lead into a potential customer. Once the lead gets converted, there are chances that you have made a permanent customer, as your brand will always remain in his mind.
Brand Awareness
When a business starts a new website, they first decide on topics for blogs at least a week in advance. Blogs are the best source of organic traffic, that enhances visibility and reaches more audiences, which ultimately increases brand awareness. Research has shown that 70% of people got to know about a new website through blogs rather than any kind of advertisement or promotion. Quality blogs can fetch you a decent amount of quality backlinks. These backlinks do a great job of spreading brand awareness by drawing in visitors from other websites to yours.
When a user enters a query, and you have written a well-structured and high-quality blog on that topic, the search engine may show your blog to that search page. Writing a catchy meta title and description plays a vital role in bringing that user to your website. Once the user enters a blog, he should get everything he wants to know about a particular topic. This encourages him to share your blog with others which further increases the reach.
Visitor’s Engagement
Interactive blog content like videos, images, slides, infographics, etc., bring viewer engagement, which results in a high session duration. High session duration is proof of quality content, which tells search engine bots about the website’s authenticity. Create blogs that answer the user’s questions and include step-by-step guides that assist them in performing a task without difficulty. Comments and shares are worthwhile forms of engagement that provide value to your website and build trust.
Blogging allows you to promote your social media accounts like Facebook, Youtube etc., and drive some traffic to them. Engaged visitors are more likely to stay on a website or platform longer duration, browse different sections or pages, engage with the content (by commenting or sharing), and perhaps carry out desired actions (by signing up for a newsletter, etc.)
Develop audience trust
People trust brands that maintain blogs to provide information about trending and relevant topics. Blogs are the most prominent source of information that social media or Google ads cannot provide. They make a brand look more professional, customer-oriented, and knowledgeable about their services. Blogs on topics such as how to use this product, step-by-step guides to perform a task or how to solve it, etc., build the audience’s trust. EAT stands for “Expertise”, “Authoritativeness”, and “Trustworthiness”. By providing high-quality content on blogs, you can show your expertise in a particular subject. This expertise makes you an authoritative figure in the market, encouraging customers to trust your company and deal with your brand. Moreover, Google considers EAT as a medium to analyze the performance of your website and, in return, increase rankings.
Social media Engagement
Social media is a great way to connect with people present on various platforms. Blogs are a medium to get their attention and bring them to the website. Once the blog is published, you can share it with a catchy snippet and image on all social media platforms. Within no time, you will see the post filled with likes and comments. More people will visit your website to get complete knowledge about the topic, increasing website traffic and, ultimately, leads and conversions. Proving high-quality information increases likes, comments, and shares of posts on social media and brings new readers. Constantly providing quality content, enhancing brand reputation, and increasing followers on social media profiles.
Link Building
Link building is an integral part of digital marketing which ultimately provides value to your website. A website with a high number of quality backlinks is considered an authoritative website with the potential to deliver quality content to search engine users. Creating articles that provide some extraordinary and unique information increases the chance of getting backlinks from high-authority websites. When such websites provide backlinks to you, their readers get to know about your existence. Some visitors may visit your website to gain information about a particular topic which ultimately increases traffic and rankings. Backlinks are often considered a recommendation from other websites, and search engine bots view this as a sign of trust, relevance, and authority.
Blogs are the Gifts that keep on Giving
Isn’t it amazing that you just published a blog that continues sending traffic to your website for years? One of the most significant blogging advantages is long-term effects in the form of traffic, leads, and conversions. Studies have proved that the older the blogs, the more traffic it provides. When you publish a new blog, you will see less traffic. With time, its value and rankings increase, resulting in high traffic without any further effort. All you have to do is create and publish some high-quality compounding blogs (that are not time-bound); they become evergreen content for your website. This kind of blog never dies, and you will always get traffic in some form or the other. Some examples of compounding blogs are how digital marketing benefits your business or how to monetize your blog etc. These kinds of blogs are not limited to a specific time but will continue to grow even more with time.
Affiliate marketing and Google AdSense
The benefits of blogs are not limited to traffic, exposure, and sales. Another benefit of blogging for business is earning through affiliate marketing and Google AdSense. Affiliate marketing allows businesses to promote other’s products through blogs and earn a handsome commission for every purchase. Stable businesses with high traffic and reach often use their blogs to promote other websites and earn lakhs. Many businesses nowadays start blogging just for the purpose of affiliate marketing and passive income.
Google AdSense is another way marketers earn huge amounts just by publishing high-quality blogs. When high-quality blogs start getting immense traffic, the blog becomes eligible for monetization, and connecting it to AdSense fulfills the purpose. AdSense basically places display ads in some areas of your blog in return for a commission for every click or purchase. These 2 earning strategies are now the two most trending professions that provide even students to earn lakhs.
Conclusion
In conclusion, blogging is still a crucial marketing and business tool that cannot be avoided. Although it may seem difficult for a beginner to start blogging, with the right strategy and approach blogging can provide persistent outcomes for years. The more you invest in blogs the more ROI you will get in upcoming times. With so many paid marketing techniques, blogging is something that can make you outshine your competitors. Not everyone can get high organic traffic to the website, but blogging is that tree if watered well can provide fruits for a much longer time. Therefore, it is necessary to start a blog if you don’t have and apply the right strategies to make your blog reach millions.
