Content allows you to explain complex topics to the audience’s interest. The content you put on your website to promote the brand or the business is an essential factor that can break or make the company. Content writing is one of the cheapest forms of advertising that guarantees customer engagement, brand equity, and targeted results for your website. While it may seem easy enough, there are some specific requirements that your content/blog/article must fulfill to become instrumental in customer acquisition and deliver returns on investment. Here are some tips to increase website traffic for your business:

1. Research for Your Blog

Content is information and you, as a content writer, are the middle person that delivers information to the people in a language and tone that is understandable and, at the same time, accurate. Research is essential for you to include facts, data, and statistics in your blog, which in turn increases your site’s authenticity and value. Research also aids in giving correct context, offering relevancy, and increasing or decreasing the depth of the subject you are mapping while writing. It is your job to decipher the complex information available on the internet and provide it to the users, so their doubts are answered on your page.

2. Keep Your Target Audience in Mind

The target audience is the difference between visitors and visitors that convert. Target audience refers to the audience that visits your website’s content and is the potential client/buyer for your services. To target an audience, you must first understand the information based on geography, demographics, and personality types. It will be best if you define the client’s needs and create content that explains and answers those needs with your product. Therefore, researching your target audience and creating content that is engaging with them, in particular, is essential. Content that targets the audience brings in quality leads and higher engagement than those written for the general public.

3. Implement SEO

SEO is constantly evolving, and it has become much more vital to keep up with the new trends in SEO to keep climbing the ranks on Google search results. No matter how much it changes, google stacks its results based on an algorithm you need to figure out to keep on top. SEO is the result of the study of factors that help google rank and provide results to the user query, and your job as a content writer for the website is to make sure you answer that query. Some of the critical factors are as follows:

  • Target keywords: Target keywords (or SEO keywords) help bring your content to the top based on the queries your content answers. Keywords can make or break content based on their placement, frequency, and relevancy. You can use long-tail and short-tail keywords that you know your audience is bound to use when searching for the solution you offer.
  • Keyword placement: Keywords and placement work together to bring balance to your article. Using keywords strategically would be best to place them throughout the content without crowding. Use the keyword in the title, the headline, the first paragraph, and the beginning of the 2nd paragraph. Content stuffed with irrelevant keywords is bound to do more harm than good.
  • SERP: Search engine results page or SERP is a term used for the results displayed on the results page when you as a user put forth a query for Google to answer. It is crucial to improve your website content to rank first to bring in more clicks and hence, more traffic. You can implement featured snippets that include bulleted lists, FAQs, numbered lists, and tables.
  • Link internally: Think of search engines as the first visitor to your site; internal linking is how you help your visitor find the content they are looking for through your complete website. It links one page of your website to the other and navigates the visitor throughout the site. It helps Google crawl and discover content on your website. The links’ flow, the content’s value, and the context matter when you are placing the links.
  • Backlinks: Backlinks are the links that other websites use to point to your content. Think of backlinks as references you must get for your website to increase in value. They are harder to get and hence have much more significance

4. Edit, edit, edit:

The key to the most relevant content is to edit the fluff. As a content writer, your job is to collect and draft the information you find relevant to the topic and present it in an understandable form. As an editor, your job is to ensure the content puts the topic across the table to the reader in a clear, concise manner that is brief and without error. The editor can modify the article’s tone, eliminate the tangents you might find irrelevant, and rephrase the redundant information. As an editor, you are the dresser of the content to make it pretty for the people.

5. Focus on writing

To draft content that brings in traffic, you must write for the people who will read your content. While it may seem paradoxical, you must figure out what interests your target audience and create content that you know will hit the mark and stay with them.

  • Choose topics: You must choose a topic that is a hit from the get-go. Research your competitors, prospects, and customers to get an idea of what is trending and what your readers are dying to know. Choose a topic that appeals to your audience and is in coherence with the trends online.
  • Headlines: While a title and topic interest the audience, a headline persuades them to keep reading onwards. It is essential that you keep the headline catchy as well and aligned with the SEO rules to hit both targets with one arrow.
  • Create in-depth content: It requires you to conduct in-depth research on the topic and how it should be presented to your audience. It would be best if you groomed the article so that it is informative but not mundane, with information.
  • Aim to convert: The conversion rate of any content you put up depends on how convincing you are when putting forth the information to your audience. Be clear; strip the unnecessary, and be crafty with your writing to entice the audience to read further and be convinced at the end of the blog.
  • Be correct: The finished product of your writing must be error-free, grammatically correct, fact-checked, and graphically sound. There is no room for any mistake, as a minor slip may cost you the loyalty of your visitors. It is essential to be correct on all fronts.

6. Use visuals

People tend to retain 65% of the visual information they come across. Therefore, your content is not only written information but also a visual representation of what you have in writing. It includes videos, pictures, numbers, and stats in the form of graphics like charts, graphs, and tables. Eye-catching visuals aid in explaining what the written format just can’t. It is easier to represent complex figures in infographics to get the reader’s attention to the more complex numbers regarding statistics. Content with images and videos has a higher rate of click-through and leads. Consider it this way: People enjoy visuals; imagery attracts attention, and attention converts to sales.

7. Promote Content on Social Media:

One of the best ways to increase traffic to your website is to share the content you think is worth reading. And the best way to easily share and spread your content among the audience is by using social media platforms to your advantage. They increase traffic flow to your website and influence the credibility of the brand itself. You can use Instagram, Facebook, LinkedIn, and Twitter to mark an all-around social media presence for your brand. You can also use the following tools to drive the website to the people and, in turn, attract quality targeted audiences to your website.

  • Hashtags: Hashtags can help drive your content to those interested in the subject matter. You must hashtag the relevant tags, and the social media algorithm will do the rest for you.
  • Post at the right time: The tricky part with social media is that to increase the post’s visibility that will direct the audience to your website must also be posted at the right time. When the audience is present online and scrolling the most, they must come across your post for them to be interested and read your content.
  • Promote your social media: Like attracts like. The circle is that your audience must know you are on social media and follow you to influence further reach on these platforms. It is therefore essential to promote your socials so that the audience follows your brand and is updated when your website posts new content.

Conclusion

With these guiding tips, you are sure to deliver content that helps push the numbers, increase brand visibility, and promote it. While it may seem like a lot of work, content writers with professional experience can draft the finished product with minimum hustle but guaranteed results. It is an art that comes with practice and is made easier with experience. Your website will hit its targets with the above tips and tricks.