How to Write Bullet Points People Actually Want to Read

While bullet points are common in contemporary content, they often lack impact. They become boring, ambiguous lists that are glanced over and forgotten rather than inspiring the reader to take action or go further into the content. 

However, things don’t have to be this way. When used thoughtfully, bullet points can be an effective technique for improving your writing, grabbing readers’ attention, and encouraging genuine interaction. The key is to become proficient in a few simple yet powerful methods. 

In this bullet points writing guide, learn how to create bullet points readers will want to read. You’ll discover how to turn your bullet points into concise, impactful mini-masterpieces using humor, active voice, and brevity. 

So, you’re a blogger hoping to keep readers interested, a marketer trying to increase conversions, or a professional writer trying to simplify your text. In that case, these tips will give your bullet points the makeover they require. So, now it’s time to say goodbye to boring lists and hello to engaging, informative, and inspiring bullet points for your audiences. 

Bullet Points: A More Informal Approach to Writing Content 

It is preferable to write in bullet points for various reasons: 

• Firstly, bullet points make it easier for readers to skim and understand lengthy text passages by breaking them up. This is significant since research indicates that consumers typically scan online information rather than read it through. By writing compelling bullet points, you can draw readers’ attention to important information and make it easier for them to obtain it.  

• Secondly, bullet points are an effective tool for emphasizing and highlighting key topics. When utilized skillfully, bullet points convey a sense of significance or urgency that motivates readers to interact with the content or take action. 

• Third, bullet points can simplify and improve understanding of difficult concepts. By dividing difficult content into manageable chunks, you can make it easier for readers to understand. 

• Lastly, bullet points can contribute to a more aesthetically pleasing layout, increasing the readability and interest of the information. By employing bullet points, you can make your information more exciting and varied, which increases the likelihood that the reader will stay engaged. 

Overall, using bullet points to write is a great way to increase the content’s efficacy, readability, and engagement. You can make convincing and informative bullet points by adhering to the best practices, which include utilizing solid verbs, giving information and data, and including a result to demonstrate your influence. 

Now, let’s look at practical ways to use bullet points to present points better. 

Practical Bullet Point Tips to Create Better Content 

1. Brevity and Promise 

The secret to writing compelling bullet points is brevity. You need to grab the interest of your audience right away because they may be scanning your information. Ensure each bullet point is impactful and should be at least one or two words long. 

Your bullet points should be concise and promise the reader something. How will your material engage them, and what will they learn or accomplish? It might work well to frame your bullet points as short headlines that pique the reader’s curiosity. 

For example, you can try something like “Discover the 3 surprising ways our product can save you time and money” instead of a bullet point that states “Benefits of our product.” 

2. Use Active Voice 

One of the practical bullet point tips is to improve the impact and engagement of your bullet points by using an active voice. In the active voice of the sentence, the subject is the person doing the action. Then, the action verb is used to make a stronger, more specific statement. 

For example, let’s understand with an example: 

Passive voice: “Results will be measured.” 

Active voice: “You’ll see measurable results.” 

The reader is immediately informed of the advantage of the active voice version, which is more engaging. 

Make sure you use active voice in your bullet points to convey a feeling of movement and motion. You can use practical terms like “unlock,” “achieve,” “discover,” and “master” to make your points more informative. 

3. Be Specific 

Your readers would get disappointed and uncertain from vague statements. Be as specific as possible while writing compelling bullet points to ensure they have the best effect. 

Consider using a statement like “Boost your productivity by 25% with our time-saving features” instead of “Improve your productivity.” 

Your bullet points will be more valuable to the reader if you can be more detailed about the characteristics, advantages, or results you’re emphasizing. 

4. Leverage Keywords 

By including pertinent keywords in your bullet points, you can help readers rapidly grasp the context and relevance of the information you’re providing. 

Consider the essential words and phrases your intended audience probably uses when they search or reply. By including these keywords in your bullet points, you can ensure that they align with your readers’ demands and interests. 

For example, if you’re writing about content marketing strategies, you can include phrases like “drive traffic,” “increase engagement,” and “boost conversions” in your bullet points. 

5. Keep it Symmetrical 

Consistency is essential when writing compelling bullet points. Ensure that each bullet point is the same length and grammatical structure. 

This symmetry improves readability and understanding, in addition to giving your list a pleasing visual appeal. Readers can easily scan and understand the content you provide. 

Maintain a parallel structure (e.g., all beginning with a verb, all using the same tense, etc.) and aim for a constant length of one or two sentences for each bullet point. 

6. Avoid Clutter 

Avoid the temptation to include sub-bullets or sub-titles on your list. These elements make your bullet points look cluttered and overpowering, even if they can seem like a technique to deliver more precise information. 

Keep your bullet points on one level for optimal impact and clarity. If you discover that you need to add more levels of detail, you should reorganize your content into several distinct lists. 

7. Use Numbers 

Using numbers in your bullet points can make them more readable and visually appealing when showing a succession of actions or rewards. 

Numbering your bullet points makes it easier for readers to comprehend how the information flows and how important each point is to the others. It also creates a sense of organization and development that may be alluring. 

For example, a list with bullet points that outlines the “3 Steps to Boost Your Email Open Rates” will probably be easier to read and understand than one without numbers. 

8. Add a Touch of Humor 

If you add humor to your bullet points, they will become more memorable and captivating, provided they fit with your brand voice and the content’s overall context. 

Be cautious not to go overboard, as too much humor might be distracting or unprofessional. Strive for a fun, upbeat tone that complements your main point. 

To draw in the reader with a bit of humor, a bullet point such as “Uncover the ‘ secret sauce’ that will have your customers begging for more” may work well. 

9. Create “Fascinations” 

Among the practical bullet point tips, creating “fascinations” is one great way to elicit responses and increase engagement. A fascination is a remark that raises interest and piques the reader’s curiosity by hinting at a benefit or conclusion without completely disclosing it. 

Saying “Uncover the surprising ‘hidden lever’ that can boost your conversion rate by 30%” is an example of a better headline than “Discover 5 ways to increase your website’s conversion rate.” 

The secret is to whet the reader’s appetite for more without destroying the whole plot. This method can inspire people to interact with your content and take the appropriate action. 

10. Deliver What You Have Promise 

Ultimately, you must fulfill the commitments you outline in your bullet points. Ensure your content delivers any benefits or outcomes you’ve hinted at and adds the value you promised.  

Readers can become disillusioned and lose faith in you if you don’t fulfil your promises. Pay attention to your statements and ensure that the information and value you’re providing are appropriately reflected in your bullet points. 

Conclusion 

In conclusion, if you adhere to these practical bullet point tips, you can create bullet points readers want to read. Remember that well-crafted bullet points aim to engage your audience and guide them towards your intended conclusion, not merely to deliver information. Put these tips into action, and you’ll see that your bullet points become an invaluable tool for content marketing.